Let’s face it: menopause is awful. No ifs, ands, or butts about it (except your once perfectly toned peach that is now looking more like a bruised apple).
And if your body is suddenly changing like it’s middle school (minus the braces), the good news is that there is help; help that comes not from a school nurse chain-smoking in her free time, but from online hormone coaching services for menopause.
Below, I’ll be comparing platforms like My Life Force, Winona, Gennev, and Midi to show you which ones offer the best features for your needs, including:
- Clinical Involvement
- Lab Testing
- Lifestyle Coaching
- Supplement Options
Topic Contents
My Breakdown
Here’s a quick way to think about these platforms:
- LifeForce is ideal for women seeking a holistic approach to hormone health, addressing long-term wellness alongside physical and emotional changes.
- Gennev works well for women looking for direct access to OB-GYN consultations and hormone replacement therapy (HRT).
- Midi is a great fit for women who want virtual hormone care that’s covered by insurance.
- Winona suits those who prefer a personalized, symptom-driven approach without biomarker testing, focusing on experience rather than lab results.
One isn’t inherently better than the others, they just differ in what they offer. It’s worth looking at the details so you can choose the platform that best fits your needs.
LifeForce
LifeForce stands out by offering lab-backed personalization, providing one of the most comprehensive approaches to managing hormones and menopause for women.
MyLifeForce focuses on at-home blood testing and biomarker analysis. Every quarter, a trained professional can come to your home for a blood draw, or if you prefer, you can visit a clinic. These quarterly tests track your key biomarkers and hormone levels throughout your treatment, helping optimize your overall health. All results are shared in a personalized app, where ongoing services and lifestyle coaching are monitored to support your progress.
There are so many factors that can affect women’s health during menopause, which may or may not be directly related to menopause and could instead be related to things like lifestyle habits or nutrition, especially things like cognitive decline or weight gain. With a focus on hormonal and metabolic health, LifeForce doesn’t specialize in menopause specific care the way that other hormone coaching services do, but instead they specialize in overall health and well-being using lab testing and data to drive your recommendations and treatment plan.
Signing up for the biomarker testing and membership can be covered by insurance and it gives women access to menopause-trained doctors and registered dietitian nutritionists (RDNs). All of these individuals as well as the life coach with whom you work after your initial clinical appointment work together to help you implement your personalized care plan.
This starts with the blood draws after which you get a virtual appointment with a board certified clinician who creates your plan. The average wait time is less than a week in between getting the results of your blood panel and having that virtual appointment scheduled which is significantly faster than what you might get with your OB-GYN.
The blood panels reveal things like hormone levels and metabolic markers, and that information along with the personalized treatment plan created by the clinician is enforced with your lifestyle coach, the person who offers additional recommendations for things like:
- Wellness therapies like yoga, acupuncture, or CBT
- Sleep support
- Stress management
- Exercise
- Nutrition
This is well suited to women who prefer a holistic approach to menopause, something that doesn’t just focus on symptoms but rather navigate the physical and emotional changes, offering lifestyle coaching, personalized treatment plans, access to pharmaceutical grade supplements, and long-term health.
Primary Focus:
Personalized treatment plans with supplement access, medical interventions, and lifestyle coaching
Clinical Involvement
LifeForce connects women to board-certified physicians who specialize in hormone optimization
Lab Testing
LifeForce offers robust testing, including biomarker testing, metabolic markers, and hormone levels, which are done quarterly to compare treatment efficacy
Lifestyle Coaching
LifeForce has the best lifestyle coaching, with dedicated lifestyle coaches who build on the biomarker findings, lab tests, and clinical consultations. LifeForce also has health coaching included in all their plans as part of the membership, with access to individual recommendations
Supplement Options
LifeForce offers pharmaceutical-grade supplements as part of the treatment plans. They come at an additional cost, but women get discounts if they have a membership
Gennev
Gennev offers a comprehensive approach to menopause care with a similar focus as LifeForce, with lifestyle changes, supplement access, and medical interventions like hormone therapy.
Their services are generally covered by insurance and you get access to menopause trained doctors as well as registered dietitian nutritionists. As part of the process you get to set up a video appointment to discuss symptoms and treatment options.
Where Gennev veers from LifeForce is that they include lab testing but it’s not explicitly mentioned as a selling point in what they offer so you can get different supplements and Botanicals as part of your treatment plan and work with a coach on overall wellness and sleep, but it’s not distinctly related to blood draws and biomarkers that are regularly tested.
The service is designed to help women navigate the physical and emotional changes of menopause while also focusing on long-term health prevention
Primary Focus:
Virtual OB-GYN support with mental health treatment, nutrition coaching, and HRT
Clinical Involvement
Gennev offers telehealth appointments with OB-GYNs and menopause practitioners
Lab Testing
Gennev only offers lab work when ordered separately through their providers
Lifestyle Coaching
Gennev only offers lifestyle coaching as an add-on feature (with additional costs)
Supplement Options
Gennev provides recommendations for supplements to women, and has some products available for additional costs
Midi
Midi Health is more of a comprehensive approach to menopause coaching, with options that extend to perimenopause, menopause, or other midlife hormonal changes. Their services are typically covered by insurance and include face-to-face meetings with menopause-trained practitioners, lab testing (though not at-home testing like LifeForce), and lifestyle coaching.
They work well for women who might have had symptoms dismissed by their primary care physicians and want faster, more understanding care. Clients can work face-to-face with a range of healthcare professionals who specialize in midlife health for women including:
- Nurse midwives
- Naturopathic doctors
- Board-certified licensed nurse practitioners
- Doctors
The clinicians create personalized, holistic care plans and those plans generally include lifestyle based Solutions which may or may not include hormones as well as hormonal or non-hormonal treatment options. Midi uses Labcorp for their blood work which means you have to find a facility near you in order to stop by and have your blood drawn but you can order tests from somewhere else if that’s what you prefer.
The coaching looks like a smaller iteration of what LifeForce offers with options to help with nutrition, exercise, stress management, and sleep support, but without the ongoing coaching service and personalized app.
Primary Focus:
Empathetic treatment that helps women understand menopause and treats symptoms that doctors tend to dismiss
Clinical Involvement
Midi connects clients to a virtual care team that may include clinicians who specialize in menopause, on a case-by-case basis
Lab Testing
Mini includes lab testing as part of their care plans
Lifestyle Coaching
Midi offers lifestyle guidance from care navigators
Supplement Options
Midi will recommend supplements through their providers only
Winona
Winona is made for women, by women. When you look at the website, it focuses very heavily on hormone treatment and almost exclusively on hormone treatment. They are a good option for women who want menopause hormone coaching led by a physician with a focus on bioidentical hormone replacement therapy because that’s their bread and butter so to speak.
They also provide free, unlimited follow-ups through the patient portal so it’s a good idea if you are looking to manage symptoms of menopause and you know for a fact that you are the type of person who wants to regularly communicate with a doctor a who might be a bit more responsive and supportive than your current doctor.
However they are certainly limited when it comes to overall wellness and a holistic approach, offering very limited educational resources and not a lot of direct lifestyle coaching as it relates to sleep, nutrition, or other wellness modalities that can help manage menopause.
Still, Winona might be the best hormone coaching service for menopause if you value clinical judgment rather than a holistic approach, and you don’t want any routine lab work but instead want a quick fix for symptoms.
Primary Focus:
Clinical treatment for symptoms rather than lab-based biomarkers tests, lifestyle changes, or coaching
Clinical Involvement
Winona offers physician-led consultations with licensed providers, and they are the ones who can prescribe BHRT in individual cases
Lab Testing
Winona doesn’t offer lab testing. Instead treatment is based on symptoms.
Lifestyle Coaching
Winona doesn’t offer any lifestyle coaching directly, but instead has online educational resources women can read and then Q&A sessions
Supplement Options
Winona has DHEA and other supplements alongside hormone therapy options like estrogen and progesterone. Their hormone therapy comes in various forms (creams, pills, patches) to make it more accessible
Summing Up
There are many types of hormone coaching services for menopause available to women. Winona is one that works faster than a primary care physician and focuses solely on managing symptoms without any type of lab tests. Midi is there to give a more empathetic and understanding response to women who might need supplements and naturopathic doctors.
Gennev is a women’s health platform that focuses pretty heavily on menopause care. They do this with virtual consultations with OB-GYNs after which clients can order HRT. But LifeForce is the most robust, offering a focus on hormone management, longevity, and overall lifestyle coaching by way of distinct biomarkers and clinical lab tests.
